Keeping Culture Alive: Life in Borough Park
Immerse yourself in a neighborhood in NYC and create a branded pop-up shop concept.
The goal of this pop-up concept is to provide a respectful education on the Hasidic community in Borough Park to outsiders. The community is often gawked at in their own neighborhood by visitors, and by educating these outsiders on Hasidic culture they will ideally be respectful guests when visiting Borough Park.
RESEARCH & STRATEGY DECK