Switching the focus to self-love and empowerment.
The shifting definition of beauty in the modern world prompted the need for changes in the voice of the Revlon brand.
This rebrand emphasizes the role that self-love plays in an individual's perception of what beauty means. Revlon represents individuals who feel beautiful whether or not they're wearing makeup. It's a brand that gives its users the power to choose how they're going to feel beautiful from day to day.